For advertisers and publishers, ad blocking has become a hot issue as they see advertising revenues falling. Teads sought to discover the motivations behind users blocking ads and launched a global study in 9 different countries (US, UK, Spain, France, Germany, Italy, Argentina, Mexico, and Brazil) and a global wrap-up report to find out why people ad block, where they are ad blocking and how they found out about ad blocking.
You can download the full study here.
Tactics:
- Managed global launch process for 10 studies (9 different country studies – in different languages – and 1 global study)
- Tasks included determine promotional language, advertising tactics, organizing landing pages & flow, ensuring global team was on track with translations, final content, content gather.
- Garnered over 2000 new leads (20% viable for follow-up)
Project Details:
Launched January 27, 2016