interclick Video Cupcake Truck Activation For 5 weeks, I traveled from New York to Chicago to Atlanta, back to New York,… events, interclick
interclick Advertising Campaign When I joined interclick in 2011, I took over the media planning responsibilities. I met with… advertising, interclick
Genome Platform Advertising Campaign The Genome Platform launch’s media plan also included print and digital components (along with the 2… advertising, interclick
Genome Platform Billboard For the launch of Genome Platform in June 2011, the marketing team developed a media plan… advertising, interclick
Genome Platform Website In 2011, interclick launched Genome, the first self-service audience recommendation and planning platform. Prior to launch,… branding, interclick, website
interclick Website In 2010, interclick updated its brand, going from a stale blue and white color palate to… interclick, website
Time Inc: Social Media Task Force Time Inc began assigning employees who volunteers to participate in “task forces” to bring fresh ideas… Projects, social media
Is Local Just Another Buzzword? Guest Post on Appetite for Good When a friend, Patrick Chang, co-founder of Appetite for Good, a food-focused non-profit based in New… food, writing
CNNMoney Member Center Task Force The Fortune and Money Group’s Consumer Marketing Team was tasked with exploring the CNNMoney.com “Member Center,”… Projects, time inc, website
Advertising in Japan During my Senior Year at the University of Michigan, the class “Building Tokyo” took 13 students… advertising, project
