Mediaocean was the title sponsor of the Agency Track during Advertising Week 2014. We hosted all advertising agency related panels at BB King’s in Times Square the entire week. Mediaocean accounts team acted as emcees, we hosted a step and repeat video booth to collect thought leadership from the high profile panelists after they spoke, and also live tweeted from the event.
Here is an interview that I did with FCB Worldwide CEO, Carter Murray:
Behind the scenes shot:
Tactics:
- Branded the Advertising Week venue at BB King’s with advertising and music-themed elements.
- Identified opportunities for content, including leveraging high profile panelists in a step and repeat style video booth after their interviews.
- Garnered speaker opportunities on the main stage for the biggest buzzword of the year – Programmatic (Full session video)
Project Details:
September 29, 2014 – October 2, 2014