Once again, Mediaocean was the 2015 sponsor of the Ad Age Agency Family Tree. Coming off of last year’s Family Tree, we wanted to keep along the same theme of working with the information of the agencies, and demonstrating that these agencies are all connected in one way or another, and that Mediaocean, as the software provider to the advertising world, is a part of this DNA.
Tactics:
- Pitched multiple concepts to senior level executives for sign-off
- Conceptualized DNA idea with creative studio
- Worked with creative studio to ensure accuracy of all content
- Distributed to client services to provide to clients
Project Details:
May 2015