In 2015 we decided to bring MBuy into the Mediaocean family. MBuy operates as Mediaocean’s managed service division and operates under 3 key pillars – owning everychannel expertise, offering superior service, and operating on the industry’s best technology to give advertisers the power to connect with consumers through the entire purchase lifecycle.
View the new site at www.mbuy.com.
Tactics:
- Worked with the executive team to define new strategic direction then apply messaging & branding
- Identified opportunities for the new branding and messaging, including rebuilding the website and content from scratch, developing a content marketing program with the new tentpoles on social, email, blogging, and press.
Project details:
Launched April 14, 2015