In 2010, interclick updated its brand, going from a stale blue and white color palate to a 10 color palate and new logo. I joined the company in 2011 and began managing the website and making changes to update the look and feel as the company grew. I managed the SEO strategy and worked on adding new content to the site. By adding additional banner space to the homepage, and reorganizing the structure of the site to make the user experience go more smoothly.
Tactics
- Improve SEO strategy for overall website with improved landing page
- Provide additional click opportunities
- Update content to align with new messaging
Results
- Introduced banners to homepage with additional opportunities to click to relevant posts
- Re-evalauted content to include key words for SEO
Project Details
Dates: March 2011-June 2011