When I joined interclick in 2011, I took over the media planning responsibilities. I met with all of the publishers, worked out requirements for each contract, and went into creative development mode. I pitched ideas to the Marketing Director and CEO with the goal of brand awareness. By switching the creative in the digital realm on a monthly basis and creating new copy for print pieces we kept the brand top of mind and fresh.
Tactics
- Pitch new concepts to Marketing Director and CEO
- Develop relationships with publishers
- Develop and submit ads and ensure that they are trafficked properly with the correct placements
- Analyze results from each campaign
Results
- Worked on copy for special issues of Ad Age, including the 100 years of Chevrolet, and special reports “The Future of Advertising” in Wired Magazine
Project Details
Dates: May 2011-December 2011