Hopscotch, the all-in-one invoicing software for small business, was launching out of stealth and needed support going live.

I was brought on as a consultant to help with the launch. With my design partner, John Nguyen, we created a launch campaign that included:

1. Viral waitlist campaign for pre-launch sign-ups
2. Event activations at New York’s Small Business Expo and CB Insight’s The Future of Fintech
3. Guerrilla campaign around New York targeted small businesses of 5-20 employees
4. Managing social media, outreach emails, blog & video content, and press relationships

Sample video content:

Gallery

• branding,
• website