In 2011, interclick launched Genome, the first self-service audience recommendation and planning platform. Prior to launch, my team was tasked in building the new website – everything from wireframes, design, development, and content. I was tasked with managing the content and messaging, and supervising the overall look and feel for the site while working with the developer and Product Marketing Manager. The site successfully launched in June 2011. By May 2012, Genome Platform became defunct and Genome from Yahoo! was launched.
Tactics
- Work with design team to create navigational structure and wireframes
- Work with developer to implement design
- Create content
Results
- Launched the site in June 2011
Project Details
Dates: