After working with the ISPD holding group for some time, they had me focus on the US business, which is primarily made of Digilant. They decided to relaunch Digilant in 2024, so we worked once again with branding agency, MUCHO, to build some of the visual branding, but then worked in an independent designer for the remainder of the work.
For this project we had to:
- Reposition Digilant for the long term
- Develop the visual branding
- Rebrand all the existing sales materials
- Launch an ad, social media, and newsletter campaign
- Train all the teams