I’m Joanna Lin. I’m a senior marketer with over 14 years of experience in B2C & B2B – 3 years B2C customer retention marketing, 10 years in B2B ad/martech, 6 years SaaS technology. I’ve supported 3 exits, led/supported 8 rebrands, led 6 new platform/product launches, grown early stage companies from <$1MM ARR to >$18MM ARR, managed budgets ranging from $1MM – $8MM, and 10 years management experience with teams of 8+ and overall 20+ direct reports.

I have deep marketing expertise in demand gen, marketing ops, GTM strategy, brand marketing, product marketing, PR and communications.

In addition to marketing skills, I am an excel aficionado, project management obsessed (ask me about Asana), and and ardent believer in goal setting.

In my current gig, I am the Head of Marketing at FireHydrant, the only comprehensive reliability platform that allows teams to achieve reliability at scale by creating speed and consistency across the entire incident response lifecycle. I joined FireHydrant as first marketer and memeber of the leadership team as employee 16 to build foundational marketing programs from the ground up. I’m responsible for all marketing activities including full funnel demand generation (performance, events, content marketing, marketing ops), brand strategy, PR and communications, product marketing GTM strategy, and marketing measurement (influenced, originated, attribution) Previously, I was Head of Marketing at Simon Data (Simon) the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere.

I was also Senior Director of Marketing Operations at Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and activation solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. There I oversaw demand generation strategy (full funnel – paid advertising, SEO, email), marketing automation (Marketo, lead management, lead nurturing), marketing contribution & analysis (full funnel for acquisition and retention), digital properties (web and intranet), and budget (building, reforecasting).

Formerly I was at Mediaocean, the leading software provider for the global advertising world. There I led the brand and product marketing strategy for 5 products (Prisma, Radia, Spectra, Optica, Aura) and 3 brands (Connect, MBuy, Mediaocean University). Prior to that, I managed marketing at Innovid, one of the world’s fastest-growing video advertising technology companies, and oversaw the communications at audience targeting provider, interclick. And even further, was a consumer marketer at Time INc.

I have been a key contributor in launching (re)brands for Mediaocean in 2014, Innovid in 2013, and transforming interclick into Genome after Yahoo acquired the company in 2011. I have led and participated in 3 acquisition exercises – IAS in 2018 by Vista Equity Partners, Mediaocean in 2016 by Vista Equity Partners, and interclick by Yahoo! in 2011.

I graduated cum laude from the University of Michigan in 2007 with a B.A. in Anthropology and Asian Studies.

Outside of the office you can find me hanging out with my miniature schnauzer, Dita, traveling (was last in the Azores, next in Vietnam), working on my rose garden (yes, I’m probably the only person my age within Manhattan that has a rose garden), or cooking and baking (trying to, it could be a disaster cooking show).

Taiwanese-American, marketing professional, New Yorker, avid book lover, social media obsessed, trendsetter, foodie.