My latest project was relaunching the Innovid.com website. After joining in June 2012, we freshened up the brand with a new styleguide and introduced new elements such as new colors, textures, icons, etc to ensure the brand remained fresh and sleek for our clients. To appear as a high-end brand, we had to create a high-end quality to everything that we did – including the website.
Tactics
- Improve website structure to create a better user experience
- Evaluate parts of the wireframe that we could save, and what needed to be changed completely
- Update content to match new messaging and branding
- Manage complete project with design team and freelance developer
Results
- Phase 1 of the site launched in January 2013
- Phase 2 to launch in February 2013
- Site includes a fresh layout and better navigation
Project Details
Dates: October 2012-Ongoing