To align with the upcoming UpFronts, Innovid wanted to develop a campaign that conveyed their value proposition. We developed a video that creatively explained what Innovid does and launched it in a microsite to drive awareness and leads.
Screenshot of the Innovid Wonderland Microsite
Tactics
- Worked with VP Marketing to create and makes edits to the script
- Engaged creative studio in video concepting and filming
- Developed concept and copy for interactive layer on the video
- Managed GTM plan for video launch – including developing a microsite to host the video and advertising display banners ads for Ad Age and Business Insider
To view the microsite and video, please visit: www.innovid.com/wonderland (site now defunct)
Project Details
May 2013