Joanna L. Lin

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Digilant Brand Launch

After working with the ISPD holding group for some time, they had me focus on the…

Anagram Brand Launch

ISPD, an agency holding group based in Spain, wanted to launch a full-service agency in the…

  • agency,
  • branding,
  • Consulting,
  • website

ISPD Brand Launch

ISPD, a global agency holding company based in Spain, reached out to me to support the…

  • branding,
  • website

Hopscotch Brand Launch

Hopscotch, the all-in-one invoicing software for small business, was launching out of stealth and needed support…

  • branding,
  • website

FireHydrant Sizzle Reel

To create a fun and engaging sizzle reel to use at events and in our promotional…

  • branding,
  • FireHydrant,
  • Projects,
  • video

Incident Management Buyer’s Guide

To drive consideration for FireHydrant, we launched the Incident Management Buyer’s Guide in tandem with our…

  • content marketing,
  • FireHydrant

Celebrities Explain WTF is Incident Management Video

To drive brand awareness for FireHydrant, we launched a “Celebrities Explain WTF is Incident Management” video…

  • FireHydrant

FyreHydrant Festival

For April Fools 2021, I conceived of a fun play off of FireHydrant’s name and theme…

  • FireHydrant,
  • Projects

Simon Data Rebrand

Simon Data rebranded in December 2019. Simon sought to refresh its look & feel, messaging, and…

  • branding,
  • simon data,
  • website

The Hub, Intranet

In August 2017, IAS launched their first company-wide, global intranet, “The Hub.” The Hub was a…

  • Integral Ad Science,
  • website

Integral Ad Science Rebrand

Integral Ad Science rebranded in September 2016. IAS sought to incorporate a fresh consumer-focused feel by…

  • branding,
  • Integral Ad Science,
  • website

Teads Why People Block Ads

For advertisers and publishers, ad blocking has become a hot issue as they see advertising revenues…

  • Projects,
  • research
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